Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 118

Examples Social Media Sentiment Influencer 118

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Meanwhile, the rookies are happy tracking the number of likes and comments.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Suppose Microsoft notices a trend in complaints about Outlook’s new font.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. A unique and helpful feature that Iconosquare offers allows you to compare influencers based on follower and engagement metrics. A lso, y ou’ll be able to categorize posts by sentiments. Price: Custom 11.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. You saw a trending reel and the jaw-dropping likes on it. But first, let’s start with the basics!

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. When you’re juggling hundreds of queries, even the most dedicated teams can leave people hanging. What is customer service software?

Software 82

Software Tools Knowledge Base Hubspot 82

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 99

Resources Telecommunications Collaboration Project 99

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. Get in early on trending topics. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. You can respond to any post directly from your dashboard, assign it to another team member, or flag it for follow-up.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. We can find trends and common themes that come up in conversations. Discover new business opportunities .

Analysis 138

Analysis Strategy Sentiment Comparison 138

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Engagements.

Report 127

Report Social Media Metrics Team 127

agora pulse

JUNE 13, 2020

Twitter analytics you’re presented with a 28-day summary of your Twitter account, which includes high-level trends (like the total number of tweets, new followers, profile views and mentions): On the left, you’ll see your tweet highlights, which include … Top tweet: The tweet that received the highest number of impressions.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

Engagement 101

Engagement Tips Loyalty Metrics 101

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

FEBRUARY 5, 2024

Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Instagram analytics are the metrics used to understand how content performs on Instagram. What are Instagram analytics? So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. This can help you identify trends and take proactive action based on real-time data.

Industry 52

Industry News Google Brands 52

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Then, you can tag and export those messages to analyze trends. You can also assign them to team members for immediate attention through the Smart Inbox.

Review 125

Review Brands How To Analysis 125

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

BeingOptimist

MAY 17, 2023

This article discusses the significant role of AI in optimizing auto-dialing campaigns , focusing on its benefits, key features, implementation considerations, and future trends. Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Once you start collecting this valuable data, you can use it to look for trends and insights. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. It’s not easy for your customer service team to deal with unhappy customers all day. Reduce agent burnout Let’s face it.

Reputation 101

Reputation System Brands Knowledge Base 101

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

OCTOBER 4, 2021

Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. Key metrics here include impressions, engagements and click-throughs. These differences impact how you should approach content strategy and how you should interpret your performance metrics.

Data 120

Data Metrics Sentiment Analytics 120

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Number (and sentiment) of your customer support emails. Unlike the above metrics, this one should be going down. On-site engagement. Conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52