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Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. (see But this is just a look forward – what about a look backwards?

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Ways to spend your Social Capital

Buzz Marketing for Technology

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217
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The Attention Economy is Distracting Me

Direct Marketing Observations

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'

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Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Brands 213
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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The Power Of Imagination

Twist Image

Another testament to the power of a fully integrated marketing message. I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. online social network.