Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. (see But this is just a look forward – what about a look backwards?

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Brian: I’ve studied this actually, the idea of social network fatigue. That every year, you would double the size of your social graph, depending on what you were sharing. ” Brian: Right.

Klout 122

Klout Social Capital Influencer Social Graph 122