Jeff Esposito

MAY 9, 2012

I’m a thirty-something husband father, who worked in sports PR before moving over to do the same thing for Vistaprint, a company that provides marketing materials and solutions to small businesses. I moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

MARCH 8, 2011

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future. 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JANUARY 8, 2014

Sure the change sucks, but it is more for the small business owners that copied the big brands. Facebook and the social media echo-chamber have failed the small business community in how to use the platform. If you didn’t plan or adapt for these changes, again, I say Shame on YOU.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

MAY 9, 2011

Different prospectors – for example a company’s marketing department, investor relations department, and external PR agencies – need not going their own separate routes. This is common from the smallest small business to the largest corporation. If you are missing this, well you are not alone.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. No, not the conference attendees, but rather the social media landscape.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 27, 2011

The main part of the reason is that I do PR and not advertising so when I do pass along the information I am usually met with a response from my marketing team with an “are you kidding me?” A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. And BP gave about 10 seconds of each ad to the small business owner they featured in the commercials to promote their brands. That was cool. BP has not gone that route yet.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. Becoming a Conscious Written Communicator – Raise your hand if you are in the business of communications. This is a great piece on how IBM empowers their employees to scale.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MAY 11, 2011

The book’s focus is on how you can out think and out maneuver the giants in your industry to maximize your market-share. In this vlog video book review, I take a look at Stephen Denny’s Killing Giants. Have you slayed a giant yet?

Review 31

Review Video Industry Marketing 31

Jeff Esposito

OCTOBER 17, 2012

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Small Business 51

Small Business Company Marketing 51

Jeff Esposito

FEBRUARY 24, 2011

For the past few months, Vistaprint (my employer) has been doing some pretty cool research into the company’s small and micro business customers. Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. I figured that some of you would find interesting.

Small Business 41

Small Business Statistics Survey Study 41