Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

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Cost Hubspot Marketing ROI 226

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 231

Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

DECEMBER 1, 2009

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

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Tips CPM CPC Retail 290

Harp Interactive

AUGUST 3, 2010

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? What is the importance of SEO? How do you leverage search marketing?

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Questions Company Social Media Real Estate 313

Harp Interactive

APRIL 6, 2010

Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

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Newsvine Quantcast Social Media Meeting 307

Harp Interactive

APRIL 20, 2010

Tags: Blog SEO Search Marketing backlinks directory links directory listings directory submissions google authority google pagerank inbound links link building manual directory listings seo link building campaign.

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Directory Google NoFollow URL 326

Harp Interactive

JUNE 16, 2010

In the end, you can always defer to a social media marketing audit which will provide professional evaluation and strategic direction to enhance and evolve your social media efforts.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 12, 2010

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… I: wait… Top: wait… C: wait… Tags: Blog Facebook Monitoring SEO Search Marketing Social Media Marketing Twitter Uncategorized brand monitoring monitoring tools brand management brand mention (..)

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Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

JULY 24, 2009

Your presence will not act as a viral marketing tool for your business/brand but provide a hub in which to differentiate yourself from your competitors. SEO, SEO, SEO!! Therefore, your site on Facebook, will be given a lot of SEO weight. Your Competitors are on Facebook If they aren’t now, they will be soon.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

JULY 24, 2009

Your presence will not act as a viral marketing tool for your business/brand but provide a hub in which to differentiate yourself from your competitors. SEO, SEO, SEO!! Therefore, your site on Facebook, will be given a lot of SEO weight. Your Competitors are on Facebook If they aren’t now, they will be soon.

Facebook 238

Facebook SEO Engineering Groups 238

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

FEBRUARY 3, 2010

Use Keywords for SEO in tweets and load them in the front of the tweet. Use the RT@ at the end of the tweet (helps with SEO). Tags: Blog Facebook Social Media Marketing Twitter Uncategorized best practices for Twitter Facebook best practices ISMA social media best practices twitter best practices. Be generous and thankful.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA).

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

NOVEMBER 27, 2012

This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. The Social Media World Forum is underway today and will go on through tomorrow in New York.

Forums 298

Forums ROI Twitter Conference 298

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Below is a presentation on the power of social shopping and word of mouth marketing. The New Rules of Social Engagement.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

JULY 13, 2010

The statistics confirm that search supremacy is critical if you want to compete in the crowded online market. Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools!

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE. Here are some tips on creating synergy.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy.

Social Media 337

Social Media How To Engineering Strategy 337

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 228

Google Features List Resources 228

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 223

Google Features List Resources 223

Harp Interactive

NOVEMBER 2, 2010

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Social Media 345

Social Media How To Press Release Adwords 345