Marketing, Retail and Social CRM - Social Media Informer

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM

Social CRM Influencer Klout Social Media

Social media personalization: The opportunity and risks to consider

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

Social Media

Social Media Sentiment Data Team

Social Media Horror Story With A Happy Ending

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. .

Social Media

Social Media Hotels Retail Airlines

Sharing Is Caring (And Selling)

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. Once at the retailer's site, 53% purchased the product they learned about through their friend's comment. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki

Wiki Hotels Social CRM Retail

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. I miss the days when social media was more personalized. What’s your social media policy? What are your goals of social media? Social media is about real engagement and truly connecting with people.

Findability

Findability Domain Name Policies Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin.

Social Media

Social Media Strategy Consultant ROI

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Give this a try will you?

FAQ

FAQ Content Consultant Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR

CSR Social Media Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. If Facebook can address those issues satisfactory it would be great.

Social Media

Social Media Strategy Curation Privacy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media

Social Media Statistics Strategy Research

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media

Social Media Case Study Strategy Study

Tool Tuesday: Sprout Social Update

Akamai Marketing

NOVEMBER 22, 2011

” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. I think its headed into the social CRM space, which we desperately need in the smaller-than-enterprise world. There was a long list of “Meh.”

Tools

Tools Social CRM Comparison HootSuite

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Get Your Social Media Operations Act Together Get Your Social Media Story Straight A Social Media Scoreboard That Works [link] Innovate AZ Are You Suffering From Premature Calculation?

Metrics

Metrics Social Media eBook Social CRM

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad

iPad Content iPhone Wireless

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare

Foursquare Analysis Consultant Mobile

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

Why Influence Mining is the Next Gold Rush | social crm | Social.

Social media personalization: The opportunity and risks to consider

Trending Sources

Social Media Horror Story With A Happy Ending

Sharing Is Caring (And Selling)

Connection: Social Media’s Special Gift

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Tool Tuesday: Sprout Social Update

Social Media Success Metrics and Premature Calculation | Social.

The Truth About the iPad | Blogging and Content Creation | Social.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince and Convert Blog: Social Media Strategy and Social Media.

Stay Connected