Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Proactive Report

MAY 1, 2010

Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. Three Use Cases for Social CRM. Facebook Plans to Suggest Pages to Users.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Point Less.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

JULY 27, 2010

Some of the guest writers blog on occasion at their own sites. Second, this circumstance raises an important question: Are You Growing Your Voices? Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. It will pay off.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing. Spread the net. Their magic?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 139

FAQ Content Consultant Social Media 139

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 17, 2010

I consistently look at the number and percentage of visitors to this site that come from Twitter. good question!] good question!] good question!] good question!] good question!] [link] krenee76 Is Your Twitter Addiction Paying Off [link] RT @jaybaer [Hmmmm. good question!] Traffic to my blog.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source. link] jaybaer No question. Bravo, Clay. Thanks for that!

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MARCH 25, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming 18 Social Media Quotes Incinerate Your Social Media Checklist Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: social (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. but a right-hand location on content sites. The big question is about the search box- does it require that prominent a placement? link] Social Business Bank Option 1. No question! Option 2 zooms your photo a bit more, which I really like.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. As I am starting to preach more and more in email marketing – there is no such thing as best practices, only practices that are best for YOU. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent. Listen here ). Oh… the thick irony.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent. Listen here ). Oh… the thick irony.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

JUNE 2, 2010

This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. link] PLR Ebook Store Privacy concerns around Facebook are still an issue for myself.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 18, 2011

Oh, I just heard one of them ask how to get to the market. I’ll tell them we have good prices and give them a link to our site. Let’s say I @ a Twitter friend in response to a question. And then @Livefyre immediately tweets, “Let us know if you have any questions!”. Do you have any questions? Here’s my card.”.

Twitter 123

Twitter Price Travel Buy 123

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. You MUST ask and answer this question, and develop appropriate calls to action accordingly. They arrive on your blog because they have a question in mind, and are hoping that you can answer it.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. GREAT INFO!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

link] Jexep (Jeep) Twitter Comment RT @jaybaer: 7 steps to creating a social media strategic plan. link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.]

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 15, 2010

If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener. If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. Your Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. As a result, having an effective Search Marketing strategy is more important than ever.

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media B2B Strategy Consultant 149