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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186
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What Your Social Media Policy Should Look Like

Oktopost

As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must. Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media?

Questions 313
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Why Do We Need a Social Media Policy?

SocialFish

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. The structure and need for social media policies or guidelines have gotten a lot of press and more is written every day.

Policies 222
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The Social Media Policy – not just for the big players

Mindjumpers

Being a small to medium sized business you may not have thought about a Social Media Policy. All businesses should make a plan Before I hear a collective virtual *sigh*, a social media policy is essential for any business who wants to get online – no matter how small.

Policies 218
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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

Relevant questions. You’d like to think people would ask you questions directly , but that’s not always true. Monitor for comments including your brand name and a question mark (but remember to exclude your web address, as URLs sometimes include question marks when shared on social media).

Strategy 130