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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Social Technographics Today . It was the right tool at the right time.

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Ensure Your Business Looks Good Online

Webbiquity SMM

To keep this from happening, companies like Reputation.com , provide ORM as well as Internet privacy protection to clients. A privacy policy can’t hurt either. For more credibility, testimonials can be placed online so customers can help with the business’s marketing.

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The Complete Guide to LinkedIn Events

Oktopost

In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. What are LinkedIn Events?

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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

the marketing team, legal department, outside clients, etc.) Regularly auditing your social media workflows, privacy settings, access, and publishing privileges can help reduce risk and maintain a consistent brand image. Social media workflow tools Ready to make your social media marketing process flow like water?

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. ’&# And obviously, this study covered only users of Microsoft messenging system.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

In the context of AI marketing , sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth. Some tools also help you monitor your competitors’ customer sentiment score.