Dave Fleet

MAY 24, 2011

In marketing – where all is a funnel down from eyeballs to wallets and the space and time is finite – SOV provides insight into whether your message is drowned by the competition’s. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? My head hurts. ” they cry.

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

NOVEMBER 22, 2010

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 2, 2010

Take-away: Share of voice is only one metric. Look at other metrics alongside it, and analyse those metrics to provide useful insights and recommendations. Take-away: Bring marketing, media and PR together to create integrated plans for optimum results. Social media doesn’t reach everyone. Neither does cable news.

Social Media 343

Social Media Policies Metrics Issues 343

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Connect your metrics with your objectives – don’t measure share of voice if you’re looking to improve the responsiveness of your customer support, for example.

Social Media 393

Social Media Communities Overview Forums 393