Social Media Strategery

JANUARY 14, 2017

As a result, I tend to get involved in conversations or meetings I may not technically be getting paid for. They’re buying up agencies and integrating them into their management consulting practices, giving clients true business partners who also now offer cutting-edge creative marketing services, too. Scopecreep. Here’s how.

Consultant 50

Consultant Compete Buy Training 50

Social Media Strategery

MARCH 3, 2011

But if you made spaces for people to effectively congregate, hold meetings, and access information and services that would be more effective for the institution than just letting people hang out on the campus green. This is a space for students to connect, meet one another, communicate, and share. The answer is: sure they are.

Education 130

Education Class Groups Groups 130

Social Media Strategery

JULY 9, 2016

I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Your job is to help educate them.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

MARCH 11, 2012

I was spending just as much time, brainpower, and energy trying to make changes internally and take the organization new places as I was on the client delivery and marketing tasks that I was being paid to do. However, as I've alluded to here before, being a change agent at the tip of the spear can be exhausting.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

OCTOBER 24, 2012

"In Pinterest’s early days, Silbermann gave out his cell-phone number, attended blogger meet-ups, and personally composed weekly emails that were sent out to Pinterest’s tiny, but growing, community. "It’s " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 Development Social Media Taking Gov 2.0 Neither the challenges nor the solutions are all that different.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

MARCH 1, 2010

But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

APRIL 4, 2011

Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert. Here’s a news flash – you’re not. Or, they throw around their job title?

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

MAY 26, 2009

community, I’ve had the opportunity to meet a ton of different people, all with different motivations, frustrations, and aspirations. Thanks for helping me think through the various dimensions and roles I play in edu-marketing social media within the government! meets Cosmo quiz. meets Cosmo quiz. meets Cosmo quiz.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

MARCH 8, 2011

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

DECEMBER 30, 2008

I think we lose sight of that sometimes and forget that actually meeting people in person really helps develop and maintain that relationship. In 2009, I hope to meet face-to-face with more of the great folks I’ve meet this year on Twitter and GovLoop. I like your #5. I like your #5.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

OCTOBER 8, 2015

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Go out and meet the people with whom you’re talking online. Don’t speak only in marketing-y consultant-ese.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. In a metaphor, we go to public meetings to speak to decisions, not to make friends – to be social. Public networks are both open and closed. When working together they are hybrid networks.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. you’ve got an integrated marketing team. Here’s the thing.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# Every honest consultant should make their client read this before the kick off meeting. Every honest consultant should make their client read this before the kick off meeting.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

MAY 26, 2010

With each and every one of these events, I always looking forward to meeting and learning from the Gov 2.0 Expo – Tell me who makes you successful ([link to post]) #g2e #gov20 #opengov – Posted using Chat Catcher du4 Great meeting you last week, bro-ha. Keep up the great work and let's stay connected.

Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

NOVEMBER 30, 2008

Depending on the client, any one of them might meet your needs. In addition to directing them to the above resources and offering to meet with their client directly, I’m also going to start pointing them to this post by Jason Falls. 101 , buy-in , marketing , social media , web 2.0 brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

MAY 2, 2009

I get an opportunity to meet and interact with some of the top minds in the broader social media world and get their perspectives on what’s working and what’s not in Government 2.0. It’s sometimes hard to get out of the echo chamber. folks there. and what he’d like to see it become. government 2.0 , newcomm , Prof.

Gov 2.0 85

Gov 2.0 Twitter Web 2.0 Wiki 85

Social Media Strategery

MARCH 23, 2010

Everyone and No One Tue, Mar 23, 2010 Best Practices , Social Media Over the last few weeks, I’ve been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I’ve noticed that more and more organizations are moving beyond the social media experimentation stage.

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

OCTOBER 6, 2008

Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar! Whether you are a recent grad who developed a marketing strategy using “new media&# tools or an experienced social media strategist you could be our next rockstar!

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

NOVEMBER 20, 2009

economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?), Thanks in advance for any suggestions.

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Over these last two years, I’ve worked a lot of 9AM-5PM days on my client work, only to be followed by nights working 5PM-9PM on building our social media capability (my wife is a saint for putting up with me!!). briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I’ve had to endure a lot of contentious discussions with our legal, marketing, HR, and IT departments. Over these last two years, I’ve worked a lot of 9AM-5PM days on my client work, only to be followed by nights working 5PM-9PM on building our social media capability (my wife is a saint for putting up with me!!). briefings.

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

JANUARY 21, 2010

When the idea for GovFresh came to me, it was a DC-meets-SF perfect storm. I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. I moved to the San Francisco Bay Area right right before the dot-com bust to pursue start-up opportunities. The first iteration of GovFresh transpired over 3 days.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

SEPTEMBER 15, 2014

Sometimes when I’m part of these huge client meetings, I’ll say something like, “you know, I’ve got $10K in my budget that I could slide over to the Digital team if that would help get the site up and running on time.” Public Relations agency branding leadership management marketing pr'

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

SEPTEMBER 4, 2013

What once began as an easy way to connect with friends and family, meet new people, and share interesting stories and links has become an overwhelming source of stress. Content marketing is becoming a numbers game that most brands aren’t going to be able to compete in, much less win. Chances are, you’ve felt the same way.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

DECEMBER 22, 2008

In less receptive markets, you can still promote social media and social networking, but you may have to do so by treating them as tools and by focusing on more traditional software justification practices — the “more/better/faster&# justifications, in other words.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

SEPTEMBER 22, 2008

The 60 Second Marketer emergence response , FEMA , first responder , social media , Twitter This post was written by: sradick - who has written 82 posts on Social Media Strategery. What obstacles exist? For more information on this topic, refer to these two excellent blogs, who also had an opinion on the power of Twitter.

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

AUGUST 18, 2010

Finally, go meet the Dean. Marketing degree’s are really lacking in training on basic social media training and I really feel for all of the graduates from the past 5 years. Then, go see the program/department chair and have the same conversation. At best, you help change the learning experience today.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

OCTOBER 17, 2009

The people I meet, the presentations I hear, and the conversations that I have while at these conferences help me get a more realistic view of what’s going on with the Gov 2.0 link] This weeks #socialmedia Tweetchat topic: The Impact of Social Media in Government « Direct Marketing Observations [.] The world of Gov 2.0

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

JANUARY 12, 2010

Secondly, I really enjoyed meeting all the new people who attended this event. The Open Government Directive didn’t come with any additional funding or resources – how does OMB expect the government to realistically fulfill these tasks and meet the deadlines without any additional funding? The world of Gov 2.0 Evaluation.

Gov 2.0 90

Gov 2.0 Questions Wiki Transportation 90

Social Media Strategery

JANUARY 18, 2011

What’s with these status meetings you keep going to – are they bringing in any additional sales?&#. You had lunch together, which led to a follow-up phone call, which led to a marketing meeting at his office, which led to another phone call, which then led to a new contract – congratulations!

Social Media 139

Social Media ROI Yammer Metrics 139

Social Media Strategery

OCTOBER 19, 2008

If there’s an All-hands meeting coming up, ask to give a presentation on social media. I’ll be giving a presentation followed by a panel discussion on how social media is changing public transportation. Be a Champion – I also like to call this one “Be Annoying.&# You have to talk the talk too. Lunch with the boss?

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

JANUARY 10, 2009

I’ve run into quite a few senior PhDs who turned out to be brilliant and just as many who left me asking how they got through undergrad – I now have more information at my disposal to make my own determination before I ever even meet them. Marketing Conversation™ [.] What are you thoughts?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

FEBRUARY 22, 2015

Last month, two of that book’s authors, Doc Searls and David Weinberger, created the “ New Clues ,” an updated perspective on how the Internet affects marketing, PR and technology. Integrated marketing involves a lot more than simply bringing the SEO guy to the meeting. It’s do or die time for PR.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

APRIL 1, 2009

Very few sales-y marketing types (that I came across). But, what I am going to do is offer my take on the event – what I loved and what I’d like to see next year. What I Loved The Mindset of the attendees. Most of the attendees were very much about cooperation, collaboration, and communication.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92