Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Sentiment 103

Sentiment Banking Patterns Hotels 103

Hootsuite

JUNE 29, 2023

No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. You don’t necessarily have to sit back and accept public sentiment. The good news?

Reputation 109

Reputation Strategy Brands HootSuite 109

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 115

Strategy Brands Content UGC 115

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 84

Loyalty Brands How To Discount 84

Keyhole.co

FEBRUARY 16, 2024

Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. What are the best strategies for analyzing YouTube competitors ?

Analysis 52

Analysis YouTube Tools Strategy 52

Hootsuite

DECEMBER 9, 2020

But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. These are questions you might’ve asked yourself more than once. abercrombie Replying to @sydney?

Brands 101

Brands How To Sentiment Metrics 101

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Want to share custom performance reports with your leadership team? Foster consumer engagement to drive loyalty and increase sales.

Curation 90

Curation Social Media Management Tools Social Media 90

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 141

Strategy Metrics Hubspot Retail 141

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond. They want to feel like your first priority.

Social Media 116

Social Media Sentiment Data Team 116

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 129

Social Media Strategy Brands Airlines 129

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. Report with confidence.

Analytics 99

Analytics Instagram HootSuite Metrics 99

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 111

Patterns Sentiment Analysis Proposal 111

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 102

Process Sentiment Analysis Applications 102

Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. What is audience engagement? This further builds their connection to your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy.

Reputation 97

Reputation System Brands Knowledge Base 97

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 97

Sentiment Analysis Patterns Price 97

Keyhole.co

JUNE 30, 2021

Five ways social media data can take your strategy to the next level. Thankfully, many different data sources can help with this and some interesting techniques to improve social selling with a data-driven approach and craft a better media strategy for business. . Improve data quality. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. What is conversational analytics?

Analytics 82

Analytics Conversation Brands Sentiment 82

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. 1 Analytics Tool for Growth Beautiful reports. It all ultimately depends on what business success you’re hoping to get from your social media strategy. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 3, 2023

It’s a tool for customer service and nurturing loyalty. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. A successful social media strategy is rooted in collaboration. Valuable insights they make look at include: Customer sentiment.

Collaboration 116

Collaboration Social Media Team Sentiment 116

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Brands 82

Brands Sentiment Analysis Marketing 82

Hootsuite

SEPTEMBER 14, 2023

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. Get the report What is a community manager? The goal, overall, is to build both the engagement rate and your customer loyalty. (No Are you paid enough? No pressure.) Are you paid enough?

Communities 98

Communities Social Media Management HootSuite Skills 98

The Realtime Report

NOVEMBER 3, 2023

This ultimately leads to a much more impactful, data-driven approach to personalizing buyer experiences and marketing campaigns that amplify customer satisfaction and brand loyalty. This leads to more flexible decision-making and strategies and helps to increase overall profits.

Startup 103

Startup Patterns Sentiment Analysis 103

Keyhole.co

MARCH 1, 2023

Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. One of which is by utilizing data to craft a better media strategy for your brand. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JULY 20, 2023

Understanding social media metrics from a healthcare perspective is also key to creating an effective social media strategy for your organization. Here’s an example of a social media analytics Brand awareness report in the Hootsuite dashboard. Facebook Page analytics report in the Hootsuite dashboard. What’s hot?

Analytics 85

Analytics Social Media HootSuite Metrics 85

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Read on to learn how this superpower can help you boost your business, engage your followers, and implement a winning social media strategy.

Research 124

Research Social Media HootSuite Marketing 124

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support.

Tools 83

Tools HootSuite Team Social Media 83

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. What is review analysis?

Review 121

Review Brands How To Analysis 121