The Realtime Report
MARCH 31, 2014
Foursquare’s new ads tap Twitter and require $100K commitment – Foursquare’s new ad product, ‘Tap to Tweet,’ invites users to tweet marketing messages when they check into businesses; the product should be available in early April, and Foursquare is looking for more advertisers to join the beta test (AdWeek).
The Realtime Report
DECEMBER 12, 2012
Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It “brings direct marketing discipline” into social media, and enables scale. You can track everything from engagement, top influencers over time, sentiment, topics, competitors and more. And of course there are analytics.
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Direct Marketing Observations
JUNE 7, 2011
Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.
Dave Fleet
OCTOBER 5, 2011
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? “It’s not reach, it’s context!”
Webbiquity SMM
JANUARY 24, 2011
For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog. Social Media Monitoring Tools.
Convince & Convert
SEPTEMBER 2, 2015
Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.
Buffer Social
MARCH 6, 2017
Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. How have my followers grown this month?
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