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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 Property & Casualty Insurance 83. Life Insurance 81.

Sites 177
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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. 3 unique ways social creates value for organizations. There isn’t a wall between internal and external.”.

Marketing 144
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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. Social Media Research z(Deprecated) Social Media Research'

Nielsen 162
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Social Media Adoption Up – Engagement Still Lacking

Proactive Report

Many of the best minds in PR, Marketing and Social Media present their research findings for the year, so I get a two-day immersion in the state of new communications. The study shows that Fortune 500 are definitely on board with social media and that Twitter is the current darling of the big companies.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Crazy, Sexy, Cool: Attributes Of The Most Clickable Ads

Twist Image

We sell valves, insurance policies, accounting services and the like. Social media brought with it the ability for brands to have real interactions with real human beings. So, is the promise of social media dead? goo online advertising survey. media channel. paid media. social media.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful. That’s what you should be doing.