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insights influencers 
Ignite Social Media
APRIL 15, 2024
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.
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Forbes Social Media
APRIL 11, 2023
These books have hit a nerve with readers and are full of incredible insights about the world around us, how we interact with each other, and what we believe.
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The Social Media Hat
MARCH 13, 2023
Partnership Unpacked, Episode 12, with Gordon Glenister The post Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister appeared first on The Social Media Hat.
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Social Media Today
JULY 25, 2022
Check out these insights. Looking for ways to improve your B2B marketing process?
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Social Media Today
OCTOBER 18, 2021
TikTok's latest report shares valuable insight into the rise of social platforms as a product discovery tool.
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Bill Hartzer
SEPTEMBER 29, 2023
This latest addition to the Atly app empowers influencers to seamlessly collect recommendations for places and experiences from their followers on a map. This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience.
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Social Media Today
JUNE 3, 2022
The new tools provide a heap of insight into key trends in the app, by region.
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Audiense
JUNE 6, 2022
Recommendations and endorsements from real people come off as more authentic and reliable.
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Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.
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Social Media Strategies Summit
NOVEMBER 18, 2022
Identify ways to leverage influencers and thought leaders on social media effectively. TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. Select the Followers tab, and you’ll get access to a treasure trove of audience insights. Influencer Marketing Strategy.
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Sprout Social
OCTOBER 4, 2023
What was the ROI of your influencer campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.
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Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?
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Sprout Social
OCTOBER 18, 2023
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.
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Ignite Social Media
SEPTEMBER 25, 2023
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Check out the full post over on the Carusele blog today.
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Convince & Convert
MARCH 7, 2024
Here are a few insights and tips from the research study: Insight #1: Top GTM Priorities Strengthening marketing, sales, and customer success alignment is a top priority for over half of GTM team members surveyed and the most commonly reported area of focus overall. This report looks at the current tools used by GTM teams.
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Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).
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Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
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Bill Hartzer
NOVEMBER 20, 2023
The true marvel, however, lies in its pioneering social sharing model—a blueprint for influencers to not only connect with their audience but to turn those connections into substantial financial gains. Track your earnings effortlessly and gain valuable consumer insights that empower you to make informed decisions and optimize your strategies.
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Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?
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Ignite Social Media
FEBRUARY 19, 2024
Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Now we’re seeing this trend increasingly make its way into US politics.
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Social Media Strategies Summit
JULY 28, 2021
You will have other opportunities to gather deeper customer insights with the help of a chatbot if you play your cards right. Social Media Influencers. While ads can generate decent leads, social media influencers can provide qualified and engaged leads. Influencer marketing isn’t disruptive like ads. Free Tools.
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Sprout Social
JANUARY 11, 2024
From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?
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Social Media Strategies Summit
APRIL 6, 2023
Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.
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Oktopost
MARCH 26, 2024
In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities. What is an Influenced Opportunity Report?
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Sprout Social
FEBRUARY 19, 2024
AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.
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Sprout Social
FEBRUARY 1, 2024
Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.
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The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.
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Social Media Today
DECEMBER 8, 2021
The guide shares a range of tips, insights and case study notes to help improve your influencer marketing approach.
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Bill Hartzer
NOVEMBER 6, 2023
The survey, conducted by Big Village from October 10 to October 15, 2023, reached out to 1,003 teenagers aged 13 to 17, revealing intriguing insights into the entrepreneurial spirit of the younger generation. Moreover, a notable 23 percent of respondents cited financial concerns as a key factor influencing their views on entrepreneurship.
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Sprout Social
JANUARY 24, 2024
Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.
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Social Media Today
FEBRUARY 17, 2020
Influencer marketing is huge on Instagram - take a look at these stats and insights into how influencers and leveraging the channel.
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Oktopost
APRIL 18, 2024
Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.
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Keyhole.co
APRIL 2, 2024
With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out.
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Audiense
MARCH 24, 2021
G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. G2 Grid® for Audience Intelligence Platforms. Social Media Analytics.
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Oktopost
NOVEMBER 22, 2023
Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.
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Oktopost
FEBRUARY 29, 2024
This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.
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Sprout Social
APRIL 25, 2024
This social media campaign brief template encourages you to incorporate insights from across your organization. Influencer marketing brief template The most effective influencer marketing strategies view influencers as more than just contractors with a task to fulfill. Download the template 4. Download the template 8.
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Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?
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Social Media Today
APRIL 5, 2020
How does Lyft use influencer marketing, and initiatives focused on making real social impact, to maximize its brand awareness and market share? Here are some insights into the company's approach.
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Bill Hartzer
NOVEMBER 17, 2023
The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. It correlated these need states with generational preferences and social platforms, revealing insightful nuances in engaging diverse audiences.
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Sprout Social
MAY 9, 2023
AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.
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Hootsuite
NOVEMBER 7, 2023
Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level. You can also gain insights into social sentiment.
Convince & Convert
JANUARY 31, 2024
Likewise, you can contact social media influencers , bloggers, or other online personalities to promote your content and reach a wider audience. Use platforms like BuzzSumo, Influencer Marketing Hub, or AspireIQ to find and connect with influencers. Find content creators on freelance platforms like Upwork and Fiverr.
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Socialmedia.biz
APRIL 22, 2021
The Intersection of Relationships and Empathy in PR and Influencer Marketing The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus pandemic, the Black Lives Matter movement, and the tumultuous political landscape in 2020 resulted in a (..)
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