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Cision?s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . With it you can identify and target individual social influencers alongside traditional media contacts and outlets.

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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

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Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. Some of you might remember the Sunrise Samplers at the Influence Saloon ;), where brands (even non-profits) were trying all sorts of things to get attention. GIPHY link.

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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Another fantastic marketing opportunity businesses can take advantage of on Instagram is working with influencers. An influencer is a popular user known for creating content around specific niches. Reaching out to influencers within your business’s niche makes it easy to promote your products directly to your target market.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. The need for Bot-Readable Content.

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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence. It displays the news that is most popular in Reuters social network.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .