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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Further, it’s “simply unrealistic&# for him to tailor his press releases to bloggers, and it’s “close minded&# for bloggers to expect this of him.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

This is possible if you have insider access to news, but if you don’t, being one of the first to blog about a story may result in links from A-list blogs and news outlets. I’ve written about content filtering and keeping up with industry news in previous post. Send out press releases.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

This is possible if you have insider access to news, but if you don’t, being one of the first to blog about a story may result in links from A-list blogs and news outlets. I’ve written about content filtering and keeping up with industry news in previous post. Send out press releases.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media.

Apple 154
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How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

It comes with my social media maturity , I suppose. To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool.

MySpace 114
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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). PR people aren’t in the ad sales industry. The job of someone who does blogger outreach can be difficult.

Blogger 177