Adam Sherk

article thumbnail

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Industry 200
article thumbnail

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Users can filter by specific industries, countries and time periods and create personalized accounts for further customization. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. It seems to work fairly well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

The reality is that the industry is being radically re-invented by new technology, and there are no easy answers out there. We are watching the continuing rapid decline of newspapers and an old industry that is unable to adapt to the many aspects of online media. Most likely the result will fall somewhere in between. It happens.

article thumbnail

25 Random Observations about #MozCon Speakers

Adam Sherk

But more than that he is inspirational as a person, be it through his industry work, his charitable work or just talking to him. He cares about the attendees and their success, the industry as a whole, his company and employees, the larger community (and that’s just the work related stuff). Wil Reynolds – Wil was just great.

SEO 148
article thumbnail

Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

The PR industry has made good strides in its understanding of SEO in recent years but more often than not implementation beyond basic best practices falls short. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO.

Vocus 136
article thumbnail

Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This industry is shifting, though, with the publishing sector moving toward a digital business model. A coffee table magazine spread used to be considered an important part of a home decorating scheme – and it still is in some quarters. Newsweek, a prominent U.S.

iPad 167
article thumbnail

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

What caught my eye was the chart on budget allocation across various industries in 2009: As you can see search marketing got a much greater share of interactive marketing budgets than social media. You can check out their posts for the aspects of the report they covered.