Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

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Social Media Strategy HootSuite Hubspot 106

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy? Source: airbnb.ca/askasuperhost.

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Social Media UGC How To HootSuite 122

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 However, even though brands continue to increase their paid social budgets, it is possible to be successful organically on social. Platforms like TikTok are proof of that.

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Organization How To Discount Influencer 103

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Template Templates Social Media RFP 103

Hootsuite

JUNE 1, 2020

Having to manage multiple social networks using different apps is time-consuming and inefficient. Fortunately, there’s no need to open multiple social apps to manage multiple social media profiles. What is the best software to manage multiple social media accounts? Otherwise, click + Private Network.

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HootSuite Social Media How To Library 145

Mindjumpers

NOVEMBER 4, 2014

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. How do you organize and manage glocal communication?

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Social Media How To Guidelines Blogger 277

Hootsuite

APRIL 19, 2023

These social snafus often come down to a misunderstanding of unspoken social media etiquette. Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. What is social media etiquette, and why does it matter?

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Socialmedia.biz

JANUARY 17, 2020

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics. Above all, it helps your clients track each campaign’s progress and understand how you improved their social media presence so far.

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Hootsuite

JUNE 19, 2023

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

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Banking Policies Template Templates 96

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Read on to learn how to attach UTMs to your links error-free by using a UTM parameter builder.

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SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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ROI Social Media CSR Knowledge Base 269

Buffer Social

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

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Hootsuite

FEBRUARY 5, 2020

Social media is a competitive space. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats. Know which social platforms they’re on.

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Analysis Template Templates Social Media 145

Hootsuite

JANUARY 11, 2022

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Individual page traffic.

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Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?

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Social Media HootSuite Real Estate How To 121

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. The report includes more interesting insights on how enterprise social networking drive business value.

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Social Networking Report ROI Software 258

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

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Instagram HootSuite How To Social Media Management 108

Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

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Social Media Guidelines How To Hashtag 52

Later

AUGUST 4, 2021

For non-profit organizations, social media is an essential tool for driving community engagement and brand awareness. According to a 2019 report from the YMCA , 33% of young people (aged 18–38) show support for the causes they care about by sharing them on social media. Plan and Schedule Your Content.

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Social Media Strategy How To Instagram 92

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. Enter social listening.

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Buffer Social

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

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Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan.

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Template Templates Social Media HootSuite 145

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 97

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. Depending on how many employees you have, you might be able to plan and highlight all of them equally. ?

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Social Media How To B2B LinkedIn 109

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Providers, agencies, and brands need to create engaging social content.

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Social Media How To Exercises Guidelines 145

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Keep reading to find out how to get started in just four steps.). What is a freelance social media manager?

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Social Media Management Social Media How To Template 136

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to select offers that your audience can't wait to get their hands on.

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Social Media How To Marketing ROI 165

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

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Organization LinkedIn Strategy Social Media 98

Pam Moore

APRIL 3, 2018

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Does this sound familiar?

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Social Media Strategy How To Training 164

Hootsuite

SEPTEMBER 29, 2020

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. Measuring social media ROI is also key to building and refining your social marketing strategy.

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Hootsuite

JUNE 24, 2020

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. .

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Social Media HootSuite How To Template 145

Webbiquity SMM

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

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Industry Social Media Tips Platform 235

Pam Moore

SEPTEMBER 6, 2017

The key to success using social media for business is that you must not only understand the social networks and social media overall, but you must understand how to INTEGRATE social media into your business so that you can achieve your business goals. Social media is not free.

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Social Media Strategy How To Training 162

Social Media Strategies Summit

OCTOBER 21, 2022

Marketing can help you connect with end users who benefit from your services, build a support base among thought leaders in your sector, and attract top talent to your organization. And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Make sure it relates to your organization.

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Examples LinkedIn Social Media Overview 150

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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