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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Follow this content optimization checklist before publishing content to ensure it is properly optimized. Noindex and Nofollow. Any irrelevant pages like terms of use, PDF files, privacy policy, and sitemaps should be nofollowed. Use your own discretion as to other pages you may want to nofollow. Title and Meta Tags.

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Ahrefs Review: How to Use Ahrefs to Analyze Your Blog

Razor Social

When you publish new content you want to know if it’s getting you backlinks, because if it’s not, then all the hard work you’ve put into it didn’t really pay off. It is also a great tool to monitor how your competition is doing when it comes to link building. Have you used Ahrefs before? Will you give it a try now?

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. App Indexing and App Store Optimization. Site Speed.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. In fact, a blog is just a tool for publishing and conversing online. A blog is no longer used to merely publish blog type content. Quick advice: combine web publishing and other media to reach your audience. Social media.

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

They simply allow you to connect with businesses on your own terms and even suggest that if you want to accept payment for placing content, you should follow Google’s rules of using nofollow with any links added in sponsored content. You will find out how much your blog is worth. How to Get More Responses for Guest Blogging.

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