Oktopost

APRIL 27, 2024

Why should you gamify your employee advocacy program? That’s why gamification is a great way to boost participation in your employee advocacy program. Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Gamification also significantly boosts employee engagement.

Training 62

Training Badge Team Groups 62

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Show your customers that you listen to them and do your best to prioritize their satisfaction. Customer-centric strategies. Monitor brand mentions.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Here’s exactly how to do it. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

LinkedIn 124

LinkedIn How To Newsletter Hashtag 124

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Here’s what really works to build your network.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Finding it hard to compete with social algorithm changes using hashtags?

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Hashtag Social Media Strategy UGC 152

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. What are hashtag analytics?

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Social Media 135

Social Media How To B2B Team 135

Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. The main platform for professionals, of course, is through LinkedIn.

Social Media 62

Social Media Tools B2B Team 62

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? In this fast-paced environment where change is inevitable, leveraging ‘easy wins’ is crucial for engaging your audience and converting leads. But where should you focus your efforts? How to increase advocate engagement?

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.

B2B 131

B2B Education Meeting Engagement 131

Webbiquity SMM

NOVEMBER 2, 2021

Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn.

Industry 235

Industry Social Media Tips Platform 235

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

LinkedIn 69

LinkedIn B2B Features Activities 69

Convince & Convert

DECEMBER 6, 2023

This leaves no doubt that your company’s success largely depends on your customer support. Not sure how to provide great customer support via social media? It’s the only way you can boost your customer satisfaction levels. On social media, most customers just want to be heard and understood.

Social Media 143

Social Media Hubspot Statistics Survey 143

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. In fact, knowing how to energize your social media agency is key to your ongoing success. Promotions.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Keyhole.co

FEBRUARY 5, 2024

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. It saw an incredible 22% increase in engagement in 2022 and now has 900 million members, making it the perfect place to cultivate your personal brand. LinkedIn audits are a fundamental part of any yearly brand spring clean.

LinkedIn 52

LinkedIn How To Privacy URL 52

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This digital shift has welcomed a new era in sales: social selling.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

OCTOBER 24, 2022

In fact, highlighting your team members is one of the best ways to make your business seem more personal and relatable. In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. Think about your format. Questions to ask your employee.

Social Media 109

Social Media How To B2B LinkedIn 109

Hootsuite

APRIL 12, 2023

The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? 3 ways to track LinkedIn analytics 1. 1 Social Media Tool Create.

Hashtag 123

Hashtag Analytics LinkedIn HootSuite 123

Keyhole.co

MARCH 11, 2024

Are you seeking to optimize your LinkedIn presence by tracking its growth and performance? Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Yet, simply being active on LinkedIn won’t guarantee success.

Template 52

Template Templates Analytics LinkedIn 52

Ignite Social Media

JULY 16, 2020

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group. will get users removed from the group.

Groups 197

Groups Groups LinkedIn Tips 197

Buffer Social

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

SEPTEMBER 30, 2021

Social media doesn’t replace your existing selling or relational tools. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Grow Your Network . Think about your own LinkedIn connections and Twitter followers.

Skills 194

Skills Groups Groups LinkedIn 194

Keyhole.co

FEBRUARY 3, 2024

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. I’d also like to point out that the posts I’m sharing today were not boosted — this is all organic!

Social Media 97

Social Media Content Meme Metrics 97

Hootsuite

DECEMBER 5, 2022

I wanted to see if LinkedIn pods actually worked or if they were just a waste of time. For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. Here’s what I learned from my experience with LinkedIn pods.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. Underestimating this transformative sales strategy will leave you losing your deals to your competitors.

B2B 84

B2B Team Conversation Education 84

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. At this point, there are dozens of places to drop your original film work. Get your free pack of 5 customizable YouTube banner templates now.

Social Networking 97

Social Networking YouTube HootSuite URL 97

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI B2B Organization Platform 62