Pixlee

MARCH 7, 2019

Fairmont Hotels features popular blogger Masha Ator who provides an idyllic and authentic view of the hotel’s amenities. Building this relationship encourages them to share their experiences on social media, which you can then re-purpose in many different ways. Micro-Influencers for the Win.

Travel 63

Travel Hotels Brands UGC 63

Pixlee

AUGUST 21, 2020

Create Social Media Contests to Engage your Whole Community. Create social media contests that encourage users to share their unique stories through posts on social media. Pay attention to your community and reward quality UGC by commenting on the post or sharing the content.

Brands 93

Brands UGC How To Hotels 93

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. To boost their social conversions. Kimpton Hotels.

Campaign 45

Campaign UGC Hotels Content 45

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. Overall, the pairing of user-generated content with a quiz type game is a strategic move. Test your knowledge here.

Airlines 155

Airlines Instagram Tourism Hotels 155

Sprout Social

OCTOBER 5, 2020

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. NBA teams have millions of followers on social media. People are going to pay attention when J.R.

Content 115

Content UGC Sports YouTube 115

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The brand also makes sure its customers have seamless access to its products by incorporating shoppable galleries on social media that are frequently updated to reflect customer preferences.

Strategy 59

Strategy UGC Hotels Marketing 59

Pixlee

JUNE 13, 2019

Perhaps the greatest example of this is on Morphe’s website & Instagram – they’ve chosen to publish UGC of all their customers, celebrating their unique identities. Kimpton Hotels. The boutique hotel chain emphasizes the importance of not simply celebrating the month as an event, but pushes a powerful message of inclusivity.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

OCTOBER 4, 2021

Fighting for your audience’s attention share on social media is harder than ever before. When you start a business, you’ll likely have customers that shop at your place regularly and post about your products on social media. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

Curation 68

Curation Feed Feedly UGC 68

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. That’s why a lot of brands leverage user generated content (UGC).

Content 100

Content UGC Loyalty Hotels 100

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Right: Screenshot from the Starwood Hotels website.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Brand Loyalty. 74% of consumers rely on social media to inform their purchasing decisions. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Businesses make $6.50

UGC 41

UGC Content Loyalty Travel 41

Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. Be Transparent on Social Media.

Authentication 42

Authentication Brands CSR Hotels 42

Pixlee

OCTOBER 27, 2016

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. The central reason why this type of marketing is so influential is due to the psychological response it invokes: social proof. UGC fulfills this need and sparks an interest in potential customers.

UGC 40

UGC Content Statistics Hotels 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

JANUARY 20, 2017

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. SproutSocial A1: Definitely visual UGC! Create Content That Elicits Emotion. Travelers like to see what other people have done and experienced #SproutChat.

Travel 40

Travel Industry Geotagging Content 40

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. User Generated Content (UGC).

UGC 87

UGC Report Social Media Nielsen 87

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

Social Media 58

Social Media UGC Hashtag Privacy 58

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 131

Campaign Social Media UGC Metrics 131

Pixlee

NOVEMBER 2, 2020

After years of growth, fueled by influencers and social media, the travel industry has taken a significant hit. Take a second look at your social media and search engine campaigns, and narrow your geo-filters down to a smaller area. You can then advertise those deals in campaigns on social media to get the most exposure.

Travel 56

Travel Brands Marketing Hotels 56

Hootsuite

JULY 24, 2019

Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Busabout has found that UGC has a 2 times higher goal conversion than ads based on traditional photoshoots. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112

Examples Campaign Facebook UGC 112

Talkwalker SM

MAY 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. the UK and France.

UGC 78

UGC Tourism Airlines Hotels 78

Later

JANUARY 30, 2019

Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. The hotel consists of 40 minimalist concrete cabins perched on a forested hill on the northern side of Lake Kawaguchi. Collect User-Generated Content (UGC). But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Pixlee

MARCH 13, 2020

The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations by browsing their social media feeds. The Role of Social Proof. The Role of Social Proof. How Can Hotels Benefit from Influencer Marketing?

Travel 55

Travel Hotels Social Media Tourism 55

agora pulse

MARCH 18, 2020

Social Media Marketing World brought together some of the best minds in social media and marketing. We asked social media experts for their favorite takeaways. We asked some social media marketing experts about what left the greatest positive impression on them. Here’s what they said.

Social Media 101

Social Media Tips Marketing UGC 101

Later

JULY 21, 2019

Instagram users are more engaged than the average social media user. For example, if you’re in the process of launching a new hotel, using the Brand Awareness objective, you could create a campaign that highlights your brand (and maybe a promo code!) Audience engagement on Instagram is still really high.

Advertising 53

Advertising Instagram Campaign Video 53