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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Sentiment 112
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Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality.

Hotels 124
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Best times to post on TikTok in 2023

Sprout Social

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Are you looking to keep a pulse on sentiment and brand health? Users on average spend 23.5

Tourism 109
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The complete guide to Twitter listening

Sprout Social

For example, your hotel might need to drive up interest in a certain city. Instead of individually searching each term, you can keep a pulse on conversations, sentiment and themes around: Chicago pizza. A byproduct of the social monitoring you put into place is that listening will surface new marketing opportunities. Conclusion.

Twitter 79
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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. And as a marketer, it’s one of your most important tools. 10 social proof examples and how to use them in marketing. Then incorporate it into your own social posts, email marketing, and product copy.

Strategy 111
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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? To help demystify the topic, we spoke to Instagram influencers, talent managers and social agencies to find out the real influencer marketing costs and going rates for branded partnerships in 2019. billion industry.

Cost 84