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Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). If you want to run an expensive national print ad campaign to make sure people think your hotel is all post-modern and zeitgeisty , then I guess this qualifies as killer graphic design. And marketers are buying it in bulk.

Analysis 150
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The 11 Best Free Email Marketing Tools

Sprout Social

If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. Besides, they’re more similar than you might think.

Tools 111
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. 10% switched resorts. 5% switched airlines.

Travel 40
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How Facebook Messenger Bots Can Impact Your Business

Sprout Social

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. It’s a new opportunity to reach a massive user base with sales, marketing and customer support messaging. The plugins work on both desktop and mobile web. Whole Foods Market.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. This screencap is from a nine-second ad for mobile game company Nanobit. GeoFilters are perfect for location-specific businesses like theme parks and hotels. Those are lenses! How to advertise on Snapchat.

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What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

A total of 69% of marketers are finding it challenging to switch in-person events to virtual, according to the ‘Turning In-Person Events into Virtual Experiences on LinkedIn” guide from the social media platform. LinkedIn wanted to help those struggling marketers. Marketing Your Event. And best of all, it’s free.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

B2B 164