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Empowering Social Media Managers: Introducing Oktopost’s New AI-Assisted Tools

Oktopost

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

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The Complete Guide to Using LinkedIn Hashtags in 2022

Hootsuite

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. Social monitoring requires using specialized tools to gather qualitative and quantitative data. Businesses should set up social monitoring streams with their brand name as a keyword.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

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13 social listening tools for your brand in 2023

Sprout Social

Sprout Social Sprout Social’s social listening tools give you a comprehensive look into conversations that are relevant to your brand. Track conversations related to your brand across all major social networks and other online sources. The social listening tools are part of a custom-built plan for enterprise users.

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Holiday marketing: It’s never too late to plan ahead

Postcron

And as everyone starts putting up their lights and getting ready for the festivities, social media managers usually have their minds elsewhere: planning their holiday social media content. TIP 2: Quickly Research Trending Holiday Topics. And if you’re out of luck, using a hashtag finder might do the trick.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.