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10 advanced social media copywriting best practices

Sprout Social

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” And you’ll be able to apply these tips for social media copywriting more successfully.

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How to Create a Successful TikTok Marketing Strategy

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. TikTok is an entirely different social network, with unique trends, features, and behaviours. Get the template now!

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. LinkedIn presents tremendous opportunity to build brand awareness, generate leads and increase sales as you build your network of powerful contacts.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? What times of day is your audience most active on social media?

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6 steps to create an org-wide social listening strategy

Sprout Social

Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Not all social platforms are created equal. Pick your priority networks based on your varying business goals and where your audience is most active. Conversation.

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