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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? The most user tweets included the hashtag ‘goknowcontrol’. At a glance, Cigna has.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

HIPAA stands for the Health Insurance Portability and Accountability Act. For example, in 2022, the HHS Office for Civil Rights issued a $50,000 fine against a dental practice. Later that same year, HHS fined another dental practice $23,000 and issued a corrective action plan for similar violations on Yelp.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues. HIPAA, FYI, stands for the Health Insurance Portability and Accountability Act of 1996. Avoid ethical issues. When you work in healthcare, you’re responsible for upholding certain oaths, laws, and ethical standards.

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Social Media Roundup: Super Bowls Past

Ignite Social Media

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, a life insurance brand may want to appeal to both older and younger generations. Younger audiences, especially Gen Z, are not afraid to call out customer care issues on social media, so responsiveness is critical—whether the feedback is positive or negative.

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A Marketer’s Guide to Sharing Links on Instagram

Pixlee

Using services such as Linktree can solve this issue. The pet insurance brand used UGC from their hashtag #withTrupanion social media contest to drive their target audience to their website by including a link in the swipe up feature on their story: . Use Link Services. Take Trupanion, for example. Paid Advertisement.