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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. Social monitoring requires using specialized tools to gather qualitative and quantitative data. Businesses should set up social monitoring streams with their brand name as a keyword.

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7 Mental Health Tips for Social Media Managers

Later

In this blog post, we’re sharing some of the best free resources and mental health tips for social media managers so you can protect your mental health and take care of your wellbeing: Social Media and Mental Health During COVID-19. There’s no denying that social media managers have an “always-on” attitude.

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7 Mental Health Tips for Social Media Managers

Later

Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Influencers may also check your engagement before deciding to partner with your brand.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Get in early on trending topics.

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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. According to Mosseri, confirmed features include a desktop version, hashtags , expanded search functionality and direct messaging.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. TikTok is for sharing fun, meme-related videos. Working with influencers to create and circulate content to a broader audience.

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