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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Create content for social media. Some things you should never post on social media. But most of the time, social media managers have a harder time coming up with content to post than avoiding the danger zones. Need some ideas to get you started in social media marketing? Hashtagify.

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Audience engagement: What it is and tips to improve it

Sprout Social

Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button. Define the metrics How do you know what success looks like?

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Study up on hashtags and SEO If you’re making amazing content, but no one’s seeing it, it’s going to be hard to hit your social media goals (whatever they may be). To really achieve organic reach with your content, mastering the fine art of hashtagging is key. Social search is becoming more powerful every day.

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How to Run a Smart Social Media Takeover

Hootsuite

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover.

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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc.

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21 best social media analytics tools

Unmetric

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Salesforce Social Studio. Agorapulse.

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