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Experiment: Instagram SEO vs hashtags

Hootsuite

The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? So: Is SEO the way to go? Or are Instagram hashtags still the most powerful tool for discovery ? TBH, I’m still reeling over here. Let’s get into it!

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Clear data.

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71 Realtor Hashtags To Help You Shine On Social Media

Hootsuite

Realtor hashtags are a little like that. The right hashtags put your posts in front of the right people, categorizing them in the places people are looking. The better your hashtags, the more visible you’ll become. After that, you’ll see breakdowns of platform-specific advice for using hashtags to the best of your ability.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. But in my defence, that barrage of hashtag-based tests will probably involve videos of pancakes.

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Experiment: Do Traditional SEO Tactics Work on Social Media?

Hootsuite

Social SEO is like the new kid that just transferred to your high school. Except whether or not social SEO has a crush on you. In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In social SEO, you’re trying to do the same thing.

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