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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). When analysing a group of people, target audience or a target market, there are generally two layers to evaluate: demographics and psychographics.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. Previously, Norman Alegria, Director of Guest Care at the Dufresne Group, shifted in-person repair assessments to a video chat model (called Acquire Video Chat) in order to save time and money.

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What is the Value of a Tweet or Facebook Fan?

Laurel Papworth

ChompOn Daily Deals Group Buying. Active.com Team Sports Directory. White Paper: Value of a Facebook Fan - An Empirical Review. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite. From TechCrunch. Facebook Share $14. Facebook Like $8. Twitter Tweet $5. Twitter Follower $2.

Facebook 110
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Social Media Marketing Challenges in the Biotech Industry

Direct Marketing Observations

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. In the past, we have found that LinkedIn user groups have been mildly successful from a targeting standpoint but even that can sometimes be an inexact science as well-, but it is worth trying. Are these things possible?

Industry 146
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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

Gov 2.0 93
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Social Media is Scary – How to Address Senior Executives | Social.

Social Media Strategery

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56
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Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Powered by Wordpress.

Gov 2.0 72