Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare usage in July was up 118% year-over-year. The #RLTM Scoreboard:  Social Networking Stats for the Week. MORE >>

In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Promoted Tweets can help a brand expand its reach of Tweets to a broader audience with targeting options on Twitter.com and across mobile devices. Foursquare. In the end of July, the location-based social network Foursquare rolled out Promoted Updates, moving more in the same direction as e.g. Facebook and Twitter. To learn more about Foursquare’s Promoted Updates, sign up  here. Promoted Tweets. Promoted Trends. MORE >>

With Facebook’s recent roll-out of Places , many have posited the beginning of the end for what had been everyone’s LBS darling, Foursquare. After all, Facebook’s built-in user base of over 500 million people they could dwarf Foursquare’s user base of about 3 million with even a modest rate of adoption (about.6%.). As one middle-aged woman pointed out, she wasn’t going to use Foursquare on her iPhone because none of her friends were on it. With all that Facebook Places has going for it, how can Foursquare possibly compete? The Foursquare interface is a bit clunky. MORE >>

think we need to look elsewhere and ask: Would Yahoo’s shakeup at the top have happened if the company had been innovating in mobile instead of slipping further behind? But it’s safe to say that Yahoo’s disjointed mobile strategy was largely responsible for the board’s decision to oust Bartz. What were the missteps in mobile that cost Yahoo, a company once so close to expanding its prowess in search, social and technology to mobile, its competitive edge? There has been frequent and disruptive change at the top of Yahoo’s mobile units. MORE >>

Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. Time will tell to what degree I will use Foursquare and, while I remain concerned about privacy ramifications when people know where you are, I wanted to share with you that I recreated my account. used to be a Foursquare user before deleting my account. MORE >>