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Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

Of all the location-based social networks out there, Foursquare certainly has been the one to outlast the competition. didn’t say “Foursquare has beaten the competition” or “Foursquare has succeed”…I just said they outlasted the competition. Notice how I chose my words carefully. They do have something, though. Cheers! –Sean.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.

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Foursquare Teams Up with American Express

Mindjumpers

According to the Wall Street Journal , Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. It will work like this: AmEx customers can register their cards in Foursquare to get access to special offers. Mobile is future. Tweet. Vice Chairman for AmEx told Wall Street Journal that they want to go where the customers are.

And Then Foursquare Entered Adulthood: Promoted Updates

Mindjumpers

Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Today, social media users are more mobile than ever, which makes this a groundbreaking step with a huge potential.

Why I Deleted My Foursquare Account

Ari Herzog

racked my brain, trying to figure out who I knew named “Brian”. “I saw that you checked in there on Foursquare, Shea,” he said. My heart started to race. I’ve read articles about burglaries and stalking thanks to Foursquare, but because I only occasionally link my check-ins with tweets, I figured I was being responsible. You probably shouldn’t be telling people where you are on Foursquare, should you, Shea?” he said. I was trying not to cry at this point. agree with Steve Garfield (who was also interviewed in Beth’s story) that Foursquare is valuable. Hello?”.

The Growth of Foursquare In an Infographic

Mindjumpers

Tweet During 2010, the location-based mobile platform Foursquare experienced great growth. Social Media check-ins Foursquare growth location-based mobile platform Social NetworkActually, this was a growth of 3400 %. Since the numbers speak for themselves, there is not much more to say. So check out the infographic here: Similar Posts: We Love Facebook!

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.

Ad Opportunities on Twitter, Foursquare and Tumblr

Mindjumpers

In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Promoted Tweets can help a brand expand its reach of Tweets to a broader audience with targeting options on Twitter.com and across mobile devices. Foursquare. To learn more about Foursquare’s Promoted Updates, sign up  here.

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone?  A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps?

Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook rolls out Foursquare-like feature to some iOS users – a new function is available for select iOS users on Facebook that “helps users divulge information about the places they visit, using a color-coding system;” this new function bears a “striking resemblance” to a key feature of Foursquare (TIME). Foursquare. Facebook. YouTube.

GroupTabs-Groupon Meets Foursquar

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe GroupTabs-Groupon Meets Foursquare by Justin on August 25, 2010 There is a new player in the location-based service market. GroupTabs is a startup that is being billed as a cross between Groupon and Foursquare. The next deal takes place Saturday. Media. Marketing.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). About a third of all mobile users received a coupon or offer. million. million.

Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Facebook Reaches One Billion Users, Foursquare Tops 25 Million Users. This week marked big milestones for both Facebook and Foursquare, with user numbers growing to over 1 billion and 25 million, respectively. The median age of Facebook users is 22, and the network now has 600 million mobile users. On Monday,  Foursquare co-founder and CEO Dennis Crowley also had big news: the geo-location platform now boasts 25 million users, 5 million check-ins a day and 1 million registered merchants, reported  SmartBlog on Social Media.

Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with  Kyle Lacy  of  ExactTarget  about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. In April, Bloomberg cited Foursquare data showing  6 million daily check-ins  in January 2013 versus 4 million per day in January 2012. Whither the Check-In? kind of doubt it.

Why Single Purpose Apps Are the Future of Mobile Engagement

Convince & Convert

Read the whole entry. » Jay Today TV andrew davis apps brandscaping facebook Foursquare jay today linkedin Mobile mobile marketing Recently, I launched a brand-new video podcast called Jay Today. upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. Here’s a Jay Today video about.

Social Networking Stats: Foursquare Sees Major Revenue Growth, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Foursquare Sees Major Revenue Growth in 2013 and Q1 2014. Foursquare is rapidly approaching its fifth birthday, and CEO Dennis Crowley is optimistic about the app’s future.  He announced on CNBC that the platform’s revenues grew 600% in 2013 – pretty impressive. How can Foursquare come to life when you are not thinking about it?”

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?  A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices  in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. YouTube.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Facebook. Twitter. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. And both the BBC and NBC also had strong Olympic mobile showings:  one-third of BBC web visits and one-tenth of video streams were from mobile, while 16% of NBC web users and 45% of NBC video requests came from mobile ( PaidContent ).

The all new Foursquare

Sherrilynne Starkie

Foursquare has been around for a few years and has always been a bit of location-based fun.  But that’s set to change with yesterday’s relaunch of the ‘All new Foursquare ‘ Image via CrunchBase. The new mobile app showcases swipeable photos, tips, lists and friends’ places.  Now Foursquare lets users explore in ways.  It  provides ideas about where to go based on the user’s current location and will show friends that are nearby.  It gives information on specials, sales and promotions and recommendations in the immediate area. 

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Point collection is quickly becoming a popular way for mobile apps to encouraging return business, especially with younger generations.  It’s an excellent way to reward regular customers, often for doing what they’re already doing. Not Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location. Earn Points.

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Visit sites such as  Yelp , Bing , Yahoo Local , Google Places , Foursquare , and Facebook , and follow the instructions to “claim” your business and it’s location. Mobile optimize yoursite.com. Your site has to be optimized for mobile viewing.

Guess Who is Back on Foursquare

Ari Herzog

Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. Despite the small percentage of internet users who are using location-based services on their smartphones and mobile devices based on that Forrester survey, there is no doubt that companies are paying attention and offering coupons to active patrons. Media Foursquare

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via  Foursquare. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Twitter’s mobile advertising revenues in the US will total $129.7 Why is Twitter seeing such success with mobile? via  CNET.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Consumers go mobile. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.

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Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . The great idea about having a Foursquare check-in special is the user has to enter the store to redeem the special. great use of Foursquare to generate business and get people in the door.

Zarco 66 Pumping Out Foursquare Deals

Freelance Social Media

You’ll be going there that early in the day because if you are one of the first five people to check in to a Zarco 66 on Foursquare, you will get ten cents off per gallon of gas that you purchase. . The great idea about having a Foursquare check-in special is the user has to enter the store to redeem the special. great use of Foursquare to generate business and get people in the door.

Relevant Social Content is Visual, Spatial and Mobile

Firebelly

Foursquare, Google Places and other geo-location based sharing apps aren’t really new, but they continue to pick up speed as it becomes easier to quickly identify where you are in a spatial environment and share your location with others. Today’s article is a guest post by Jason Bean , Internet Marketing Sherpa at Deep Ripples. That handle = content. Social is Visual. Where Are You.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via  Foursquare. Instagram Tops Twitter In Daily Mobile Users. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users.

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

If you are not preparing your organization for a mobile web , you will lose competitive positioning. Many brands have dabbled and experimented, but have put off mobile media as they struggled to swallow social media. Social media is now in its best practices phase, while mobile media via tablets and mobile phones has hit the tipping point. Not convinced yet?

Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Foursquare: over 20 million users. via  Foursquare. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network.

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Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Foursquare. Twitter. Tumblr. Snapchat. Any social media updates that we missed? Let us know in the comments below.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.

Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. Facebook: 1.23 billion monthly active users.

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Mobile Accounts for 43% of LinkedIn’s Traffic . LinkedIn recently projected that mobile would account for half of the social networking platform’s traffic ; based on the company’s 1st quarter results, that could be a reality soon. How will continued growth in mobile traffic affect ad sales on the platform? Facebook: 1.23