Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 126

Apple Marketing Meme Sentiment 126

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions 119

Questions Sentiment Meme Trends 119

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Sprout Social

MARCH 7, 2022

Some even made memes. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. That only scratches the surface of the wealth of brand perception information available on social media. Brand Health Social Listening Topics. I feel you @SlackHQ.

Survey 93

Survey Brands Sentiment Template 93