Sprout Social

SEPTEMBER 15, 2021

With social, the world’s largest and most open focus group, brands can see innovation differently. While these products might not have the staying power of the PSL, the novelty might be enough to drive purchases, meme-able social posts options and user-generated content. badbeveragesonly.

Apple 123

Apple Marketing Meme Sentiment 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. CoinMarketCap takes a deep dive into a dog-related meme cryptocurrency, named Baby Shiba Inu. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Questions 116

Questions Sentiment Meme Trends 116

Convince & Convert

APRIL 23, 2015

Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru.

Communities 60

Communities Meme How To Focus Group 60

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Spot competitor campaigns as they launch.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 7, 2022

Some even made memes. Think of it as a real-time focus group that provides honest, unfiltered feedback. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. While this could have been a cause for frustration, many customers made light of the situation.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Social media is an always-on focus group. And there are plenty of “pros” to celebrate. Let’s get into why social media is good, and the positive impact of social media on our lives. Social media can bring joy. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265