Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. HubSpot Source: HubSpot HubSpot’s social listening tools allow you to create keyword monitoring streams and set email alerts for specific keyword mentions.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Great marketers rely on demographics and consumer insights to target their marketing.

Sample 99

Sample Samples Research Company 99

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. You can learn more about email engagement campaigns via this great course at Hubspot. Could you use any of these ideas to come up with a list of 100? Thanks to Tonya Grant from our Facebook community for that idea.

Training 20

Training Eventful Tips Analytics 20

Janet Fouts

JANUARY 10, 2013

Think of social media as a huge focus group. Social CRM tools like Salesforce , Hubspot and Nimble allow us to see what prospects and clients are saying on social media sites and create relationships with them before and beyond the sale. Rinse, repeat. Keep in touch with clients and prospects.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Know Your Audience.

Advertising 96

Advertising Content Marketing Press Release 96

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. Is your company so incredibly fresh-off-the-press that you haven’t made a single sale yet? That’s okay.

Small Business 93

Small Business Strategy Content eBook 93