Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Writtent Blog

JULY 17, 2013

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Are your customers engaged with the web every waking moment, or are they just starting to warm up to the idea of social media and search engines?

Sample 99

Sample Samples Research Company 99

ProBlogger

AUGUST 30, 2015

Invite people from your email list to an informal focus group on the phone. Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media.

Training 20

Training Eventful Tips Analytics 20

Janet Fouts

JANUARY 10, 2013

Now let’s look at how a sales person works within a social business. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Think of social media as a huge focus group. Asks good questions. Rinse, repeat.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Writtent Blog

OCTOBER 1, 2013

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. Know Your Audience.

Advertising 96

Advertising Content Marketing Press Release 96

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think.

Small Business 93

Small Business Strategy Content eBook 93