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To see marketing differently, we need to turn the spotlight on social

Sprout Social

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. At Sprout Social, marketing is not just about supporting sales teams, it’s about empowering sales.

Marketing 133
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. These rooms are natively hosted in Messenger and you send out a link for anyone to join. Another potential use case would be to setup a video room for a focus groups with some of your top fans.

Facebook 141
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 126
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How to use voice of customer data to improve your customer relationships

Sprout Social

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. These inputs will let you ultimately make better marketing decisions.

Data 116
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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 138
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Ford's Got a Reason to Fiesta

Social Media Marketing

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. This week, it got even better. The numbers were great.

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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. To help, we’ve put together this overview of the fledgling platform, as well as its pros and cons from a marketing perspective. Clubhouse has some guidelines on hosting great conversations here.