Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day.

News 147
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Is Using Facebook Comments Good for Publishers?

Adam Sherk

So is the system good for publishers? So if you publish content that appeals to a wide audience, and if you don’t already have a well-engaged on-site community, the positives outweigh the negatives and Facebook Comments is worth experimenting with. 10 Practical Twitter Tips for Publishers. I think it is.

Comments 132
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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. –So will you publish the story today? At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. It is called aggregation! –Please.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites Not Making Much Use of Static FBML on Facebook Pages by Adam Sherk on June 9, 2010 Between privacy issues, a sweaty CEO and technical problems with its “Like&# buttons Facebook is having a rough time lately.

News 181
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100
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NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets.

Digg 166