Mindjumpers

AUGUST 28, 2013

Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed. Think about, “Would my audience want to see this in their News Feeds?”.

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Jon Loomer

JANUARY 13, 2018

Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. Marketers were sharing the “horrible news” of how brands will disappear in the news feed, all while resulting in ridiculous engagement numbers. First, to summarize: 1.

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agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. In effect, your organic reach on Facebook got severely restricted. Refine Your Posts.

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Pam Moore

MAY 12, 2017

Marketers have no guarantee their content will be seen on any medium, platform or social network. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Context is everything!

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Mindjumpers

DECEMBER 6, 2013

As a result of the changes, Facebook has warned page administrators that organic reach is likely to decline, as there will be more content competing for space in users’ News Feeds. To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly. Similar Posts: Facebook Updates News Feed.

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Pam Moore

MARCH 4, 2018

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Context is everything! Need more help?

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. Was Facebook eliminating organic brand content altogether? I have it, too!

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yMarketingMatters

FEBRUARY 8, 2018

Who is still relying on organic reach? If you didn’t notice: Facebook organic reach remains dismal. (2% When you boost or promote a post, organic reach increases exponentially. Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. Don't Panic.

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Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Sprout Social

SEPTEMBER 12, 2023

Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business. Cementing social’s influence throughout your organization today can future-proof your brand for tomorrow.

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Janet Fouts

MARCH 2, 2018

It wasn’t a popular move, to say the least, publishers and brands were screaming about lower organic engagement rates. It wasn’t a popular move, to say the least, publishers and brands were screaming about lower organic engagement rates. Users don’t want to see spammy marketing content.

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Jon Loomer

JANUARY 11, 2018

One wildcard here is that diminished organic reach could increase competition and costs. All of that falls under the “businesses, organizations, and public figures” that should see a negative impact of this update. That’s how freaking convoluted this is. ” Something for brands to keep in mind.

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Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Is Organic Reach Still Alive? You may be surprised by our findings.

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Organization Trends Social Media Report 101

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Firebelly

DECEMBER 5, 2013

Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads. By Cotton Delo Facebook is being more blunt about the fact that marketers are going to have to pay for reach. This week, Facebook announced more changes to its news feed algorithm. Read all about how these will affect your page in these must-reads.

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Sprout Social

JANUARY 14, 2021

The beauty of creative marketing ideas is they can come from anyone, whether that’s your art director who’s been around for years or the fresh-faced intern who is fluent in TikTok lexicon. How are you advocating for your teams within your own organization? This post Hear me out: Organizations have hierarchies. Ideas do not.

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Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? This October, page admins in six countries — namely, Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia — saw a sudden and massive decline in their organic reach. Organic reach on posts plummeted after Facebook Explore was launched.

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Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). And this was an organic post! . It keeps us on our toes! The result? What's your why?

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture. So who better to predict the future of social media marketing than the people behind the profiles?

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Social Media Marketing Social Media Management Trends 145

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

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Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Boost organic reach and engagement via paid.

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Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. Our games are sold out,” Dave explains.

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Socialmedia.biz

JANUARY 14, 2020

With videos driving 135% more organic traffic than static or text-based images, it comes as no surprise that an estimated 2.27 As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out.

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Mobile Engagement Organization Video 90

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Then came the days of wanting to appear at the top of a Google search (either paid or organically).

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Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

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Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings.

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. More on that in a moment… The Explore Feed on Facebook . Since the Fall of 2017, in other countries outside the U.S.,

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Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. How Post Frequency Helps Organic Reach.

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The Realtime Report

AUGUST 9, 2020

What Types of Digital Marketing are Right for You? Digital marketing becomes the best—and often only—way to reach them. That makes digital marketing a thriving industry even in uncertain times. Maybe you want a career in marketing, but you’re not sure where to start. Search Engine-Based Marketing.

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Jon Loomer

MARCH 30, 2022

“Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. What is watchbait? Why am I skeptical?

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Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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