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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. And they’re getting answers.

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Tiktok’s Quest For Hyper Locality

The Realtime Report

After rising through the social media platform ranks since its explosion in popularity in 2020, TikTok has posed itself as quite the challenger to the established platforms; largely due to its innovative and unique offering of features that has revolutionized the space.

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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244
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Putting In The Time

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They are failing because they're not putting in the time to create content that relies on the social insight (versus their creative idea) and they're not putting in the time to truly connect with the audience (which, on Facebook, is individuals. not lumps of demographic groups). It's about everything that has a social component to it.

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The Value (And Waste) Of Twitter

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Now, before we all run to the hills in an attempt to define "success," I'm going to say that success is defined by having an active audience (a group that not only cares about what you tweet, but interacts and shares those messages with their own social graphs). social graph. social media validation.

Twitter 94
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Time Spent Is The New Impression

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It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. which is mostly centred around links being shared, private groups and messaging. facebook private groups. social graph. social media. social media platform.