Buzz Marketing for Technology

JANUARY 11, 2011

Things like … “sure we already make tons of content, you know brochures, fact sheets, data sheets, web pages, case studies, etc” Oh my, that’s not the kind of content I meant! This is the algorithm that controls what you see in your News Feed when you log into Facebook.

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

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Mindjumpers

AUGUST 17, 2011

Further, I think we can all agree on the fact that it’s a lot easier to relate to exact numbers and results, so here I will go through the studies presented by Digital Works together with including some more information from the research. Similar Posts: Social Marketing Insights from Leading Social Experts.

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Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part? 2: Well+Good.

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Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Strategy Facebook Marketing Groups 52

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

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Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Market your company that way.

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Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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Buffer Social

JUNE 8, 2022

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. We have multiple staff members upload and add content to all our social media feeds in one place, which makes life a lot easier than managing each social platform individually.

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Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Duct Tape Marketing. Content Marketing Institute.

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Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. The post Increasing Reach Without Spend: A Community Radio Case Study appeared first on Ignite Social Media - The original social media agency.

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Ignite Social Media

MARCH 21, 2022

As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds. A study completed by Statista found that as of January 2022, TikTok’s monthly users topped the 1B mark. TikTok has 1 billion monthly active users as of January 2022.

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Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Building your audience online is tough.

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Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories. ” The rise of Stories.

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. .

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Proactive Report

JULY 4, 2014

You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Early in 2014 studies showed that it had dropped dramatically. I certainly have. And sensible.

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Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

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Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This means both global and US-based businesses can get a lot out of marketing on this platform. If you’re interested in trying influencer marketing to reach younger generations, TikTok influencers could be perfect for you.

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Oktopost

MAY 26, 2020

There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . They’re acquiring customers, developing a brand identity, and expanding their market share. How to get fintech social media marketing right. The answer may be simpler than you think. Build Trust.

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BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Pixlee

FEBRUARY 8, 2021

Plus, several studies have also found a correlation between prolonged social media use and symptoms of anxiety, depression, and stress. That’s why your brand’s role in social media marketing is so critical. And the trouble is that it still affects you, even if you’re consuming the content passively while scrolling through your feed.

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Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. The post Increasing Reach Without Spend: A Community Radio Case Study appeared first on Ignite Social Media - The original social media agency.

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Case Study Study Communities Organization 79

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #2: Email marketing.

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Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. One 2018 study found that augmented reality ad revenues were expected to exceed $2 billion by 2022. Personalize your marketing efforts. Which campaigns and content types fell flat?

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Twenty4 Social

JANUARY 25, 2018

Adam Mosseri, Facebook’s head of the News Feed has said, “There will be less video” and “there will be less content directly from pages.” Adam Mosseri , Head of News Feed said. One of the ways we do this is by connecting people to meaningful posts from their friends and family in News Feed.

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Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. ALA Twitter feeds.

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Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

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