Adam Sherk

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. As I covered in Google News news_keywords Meta Tag: More Cons than Pros? 6) YouTube videos – Video content from YouTube is also featured within Google News.

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Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Google+ Tools. But Google+ is a decent method as well, since Google Authorship participation results in people adding links to their blogs and sites they contribute to on their profile. And since social media and Google+ in particular have an impact on SEO there are also secondary benefits to locating influencers there.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. E-mail newsletters and RSS feeds. Related posts: Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Or stand over the fax machine feeding through one press release at at time. And Google+. And what the heck is Google+? At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. We get a lot of releases. –But mine is really important.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

SEO 100
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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. Additional Notes.