Akamai Marketing

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Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

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Buy 174
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Moderating Comments and Managing Online Communities

Akamai Marketing

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Comments 172
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The Viral Marketing Virus

Akamai Marketing

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Marketing 105
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Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

If there is one thing I’ve learned from my various social media audiences, its that you too have opinions about the care and feeding of social media persona. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. You sometimes agree with me.

Company 161
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The difference between an audience and a community in new media

Akamai Marketing

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities Are Like Marriages: Communities require consistent feeding and caring. You might do so through creating unique experiences, you might do so giving your community to be part of the product development process.

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Tool Tuesday: Sprout Social Update

Akamai Marketing

Google Reader Feeds: Many months ago when I filled out that survey Sprout Social sent me, I specifically remember a question about what it would take to be the only tool I use to post. If you’re a retailer or restaurant, this is a very, very handy add-on, and its available at the $39/month level.

Tools 149
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Why Talking Like A Human Requires An Actor’s Mindset

Akamai Marketing

When we do, we’ll all know because our social media feeds and the results for business will be remarkably improved. So when Bradley Cooper talks about how Chris Kyle invaded his entire being, I get it. And I wish more marketers did. Copy writing Marketing social media'

Process 100