Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Hootsuite

DECEMBER 12, 2023

Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. By measuring your brand sentiment automagically with Hootsuite Insights , for example.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.

Strategy 130

Strategy FAQ Guidelines Policies 130

Oktopost

AUGUST 16, 2023

This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. Every seasoned Social Media Manager (SMM) knows the importance of Instagram Stories in the digital landscape. And guess what? We’re keeping pace! Why the Buzz?

Features 62

Features Instagram API Social Media Management 62

Social Media Strategies Summit

FEBRUARY 24, 2021

3 Examples of Social Media Listening in Action. Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Here are three practical examples of social listening in the wild: 1. Tylenol Uses Social Listening to Identify a New Audience.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 124

Strategy Brands Content UGC 124

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

FEBRUARY 20, 2020

As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . Product and R&D.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

ROI 62

ROI B2B Organization Platform 62

agora pulse

NOVEMBER 10, 2020

Checking engagement on a social media analytics tool. A social media report should highlight your brand’s analytics and visualize key insights. To prepare an effective report, start by featuring the channels and metrics that matter to your brand. Example of Agorapulse, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Keep reading to learn more about social’s role in your IPO communications strategy.

Strategy 116

Strategy How To Hashtag Team 116

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Here are our top social listening tools picks for 2024. Hootsuite Insights powered by Brandwatch Insights takes social listening to a deeper level.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Here’s how.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. Zendesk acknowledges this, providing new customers with a variety of on-demand webinars to fully understand their products’ features. Social listening tools like Sprout give you a detailed look at customer sentiment.

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 131

Reputation Tools Brands How To 131

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Survey 97

Survey Marketing Social Media Management Badge 97

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This also allows you to make more informed decisions regarding future content strategies.

Template 134

Template Templates Social Media Tips 134

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. All of this gives you a better idea of how to improve your Twitter strategy for sustainable growth. Sprout Social. Shape your content strategy based on these trends to increase visibility and engagement.

Analytics 105

Analytics Twitter Tools Strategy 105

Keyhole.co

MARCH 20, 2024

But how do you know if your LinkedIn marketing strategy is working? They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. However, its social listening suite is relatively extensive.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

AUGUST 10, 2022

Keep an eye on what your competitors are doing and compare your own progress to create better influencer marketing strategies. Choose an influencer marketing software that fits your budget while giving you the features you need. Does the tool have all the features you need? Key features. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Advanced social listening tools are an excellent complement to the monitoring and engagement features in Sprout.

Features 101

Features Brands Library Team 101

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Here are a few different strategies to consider. A knowledge base or help center is a dynamic tool for your customers to get support.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88