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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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How to Spring into a New Season with Fresh Content

Ignite Social Media

An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Hosting a UGC (user-generated content) contest could be useful in more ways than one. Cleanup for Spring.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Stories aren’t always high quality, so if a UGC post doesn’t fit your visual brand, feature it in Stories instead. Then, she gave a talk on inclusion and body positivity in fashion.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Hosting Instagram Live sessions is a great way to interact directly with your audience. For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. Now, you’re probably wondering how to source UGC on Instagram. Image via Instagram.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

This is why many brands choose to incorporate social commerce on their existing ecommerce websites, showcasing user-generated content (UGC) from real customers that site visitors can shop directly from. Cosmetics brand Morphe lets site visitors “shop the ‘gram,” tagging products in community Instagram posts and displaying them on-site.

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Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips.

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