Direct Marketing Observations

OCTOBER 25, 2010

It started with this: It is a good post in Adweek about how food marketers are trying a new approach when it comes to winning followers on Facebook by using online coupons and incentives that grow in value as more consumers “like” a brand on Facebook. It’s sort of a Groupon approach but with a twist. Not always but.&#

Data 143

Data Facebook Loyalty Social Networking 143

Direct Marketing Observations

APRIL 29, 2010

Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You. NJ Principal Asks Parents To Ban Social Networking. Facebook’s High Pressure Tactics: Opt-in or Else. look at these latest headlines.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

JUNE 2, 2011

There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint. social networks) then demand goes down right? Who you are connected to within Facebook is your network.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

APRIL 19, 2010

“I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Create a network via Ning. Create hundreds of profiles on hundreds on networks. Update their status on Facebook. Upload an audio podcast.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. 4) Social data will determine your next move in your future business engagements, don’t ignore it- Social data will be driving consumer engagement. Companies are mining the social web to build dossiers on you. Think of Wal Mart or Astroturfing.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 21, 2011

It’s implied that you’re either in a social network and or you know what to do once you’re in a social network. Whether kicking and scratching or willingly, you’re being pulled into the vortex of social media-whether you know what you’re doing or not. Wow, that’s terribly assumptive isn’t it? How do we use it?

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

MAY 26, 2010

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. I don’t know if it’s the answer but at least someone is doing something. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

SEPTEMBER 26, 2013

Linkedin has an endorse button, Facebook has a like button and G+ has the plus. Aren’t all of those social buttons just surface level engagement triggers that require little or no engagement by the user and the recipient? Social Networks Facebook Linkedin social capital Twitter'

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google + is cool, it may even fill a need, but is it a Facebook killer? Should Facebook be worried?

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. So beyond having this stable of intimate business connections, who does the passively dynamic social network that is Linkedin serve best? Let’s take stock really quick.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

MAY 17, 2013

Because the buzz of the show, the videos and of what the owners did started to play itself out on Facebook. So quickly that the brush fires moved over from Facebook to Yelp and Reddit as well. This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks.

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

JANUARY 27, 2011

Yep I was going to talk about how athletes should be careful of what they say about themselves or others especially on social networks. I joined a private group in Facebook. Not just the fact that it was on a social network but this has to do with civility and respect. Until it happened to me. She was right.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

APRIL 9, 2010

Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. Delivered as a SaaS offering, Social Sentry enables businesses to monitor employee activity on all major social networks such as Facebook and Twitter.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

SEPTEMBER 15, 2011

I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? Maybe this town ain’t big enough for another social network? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. Which begs the question: How many networks is too many networks? And what ultimately happens is we make guest appearances on these social sites. What does this all mean?

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

APRIL 21, 2010

Accountability-Social media has now made everyone accountable for what they do and what they say now. Yet children do not realize the larger implications of their online actions and interactions in social networks. As parents it’s important to understand the broader implications of social media missteps.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Increase traffic to websites through social bookmarking. Create widgets.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

MAY 10, 2011

Consider the following three very general examples: Sure, it’s great for sourcing new ideas but what happens when Betty in accounting can’t stand Fred in the cubicle next to her and Fred stalks her in all of her social networks both internally and externally? Does Betty complain openly on Facebook?

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

JULY 12, 2011

With the advent of Google+ and Facebook’s landgrab of all things social, we’re edging towards an age where we all can be found at any time. What we all need to understand though, is that Google, Facebook and Microsoft want to keep us in network, 24 seven 365. If it hasn’t already.

Microsoft 131

Microsoft Social Networking Google Video 131

Direct Marketing Observations

JANUARY 27, 2010

We just have a different name for it, it’s called social media obsolescence. This extends to the social networks that we use. Yes, we all are using Facebook, and they are truly the exception to the rule. Here’s an example: You see as a society we’re just not satisfied. They are the immovable force.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

AUGUST 25, 2011

We use Facebook to connect with our past. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media.

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

OCTOBER 3, 2011

Be it a utility like email, a social network like Facebook, or a site where we buy stuff like Amazon or sell stuff like Ebay, people who want to, neigh need to use that site, will figure out how to use that site, no matter how difficult is it. No matter how difficult it is.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

MARCH 28, 2011

Share together in a new, moving social network. Color is a photo sharing/social network app launched last week, and it was not a quiet launch either. If this is supposed to be the “Next Facebook,&# I’d say they have a long way to go. There’s no attaching, uploading, or friending to do.

Social Networking 112

Social Networking iPhone Mobile Applications 112

Direct Marketing Observations

MARCH 18, 2010

2) Create a Facebook page. I bet you already have a Facebook page anyway right? Given that businesses can now create vanity URL’s on Facebook you have a great opportunity to grow your business using basic Facebook features for as little as an hour a day. Facebook allows for you to connect with your customers.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Let’s short list 11 high level social media solutions and tools right now. You don’t need to try or “do&# every social media solution to be successful. Maybe, maybe not.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

OCTOBER 27, 2011

I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement. Why would you follow Nike on Facebook? No, generally not. Something free. Or Gatorade or American Eagle ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

JUNE 23, 2011

They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Of course some would say well social isn’t new anymore. Of becoming social. Of empowering employees with social tools. Scared to death of socia l.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Facebook did the same thing when it came to compromising our privacy the first time.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

NOVEMBER 23, 2010

Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. Facebook has taken that aspect of MySpace, and simplified and reduced the ability to create, and amplified the ability to connect and share- and 500 million people have embraced it.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

JANUARY 29, 2010

So you want to know about social media ? What do YOU know about social media? And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? Do they have any idea how difficult social media marketing is? Then you blink.

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JULY 26, 2010

I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. But as social media has evolved and Facebook now has it’s 500 millionth user, the web 2.0 It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

NOVEMBER 24, 2010

Mark this down as well: As Facebook rolls out their Facebook email, look for there to be issues around privacy and data collection. I know, not much of a stretch… But, this move will further propel Facebook front and center as a legitimate threat to space previously occupied by Google, Yahoo and MSN. And it makes sense.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

JULY 19, 2010

Yoono connects you to your social networks and messengers. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once. Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

JULY 15, 2011

Although I still have a problem with the narrowness of defining what the social actions must look like or be called, i.e.

Social Media 168

Social Media Startup Engineering System 168