Small Business Mavericks

JANUARY 17, 2018

Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users. Many businesses try Facebook ads and see no results. This is proof that advertising with Facebook is a powerful and cost-effective advertising vehicle. Beyond the boost.

Facebook 70

Facebook Advertising Features Activities 70

Small Business Mavericks

JUNE 17, 2013

Are you taking Facebook and LinkedIn for granted? If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. Think about Facebook or LinkedIn ten years from now. It’s all gone.

Data 101

Data MySpace LinkedIn Groups 101

Small Business Mavericks

OCTOBER 15, 2013

You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn. Social authority is a measure of your online connectedness.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

FEBRUARY 20, 2015

Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. a Facebook contest where sharing gives extra entries should be on Facebook.).

Paid Search 70

Paid Search Campaign Journal Advertising 70

Small Business Mavericks

JULY 21, 2011

Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? The key to obtaining a high true reach metric is to be influential within an influential group.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

APRIL 18, 2012

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

JANUARY 12, 2015

Changing the frequency of a group digest can make life less hectic. Target Facebook and Twitter ads to LinkedIn connections. We have talked about LinkedIn a lot in past blog posts because it currently is the best social media platform for business networking. Social Media LinkedIn word-of-mouth marketing'

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

APRIL 2, 2013

What it tells me is that hashtags are useful tools to promote brands on social media. Currently, Twitter, Instagram and Google+ are the only social media sites (that I know of) using hashtags. Facebook has plans to incorporate them some time in the near future. Just use them when appropriate.

Hashtag 87

Hashtag Guidelines Social Media Brands 87

Small Business Mavericks

DECEMBER 23, 2015

Social Media – This is an easy one. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence. You can have a social media presence, but that doesn’t in and of itself translate into influence. That authority leads to great influence.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

MARCH 4, 2012

The use of robots.txt files can help, for example, can prevent search engines from spidering group data such your archives. Be social – they say that 50% of online shoppers are logged into Facebook whilst shopping. If that’s the case, then the inclusion of social media connect buttons makes sense.

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

MAY 14, 2012

For many, social media marketing is all about Tweeting and working on a Facebook page. Whilst those are two of the bigger players in social media, they are not always the best when it comes to delivering traffic. The key to success on Digg, (and like most social media sites), is befriend the right people.

Social Media 93

Social Media Digg StumbleUpon Twitter 93