Social Media Strategery

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. I will do at least a cursory Google search before I write a new post to see what other people are saying about the topic about which I’m going to write. population.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week.

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

There are Google+ master classes. You can buy thousands of Facebook likes. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. Social media is not only not dead, it's so alive that it's become ubiquitous.

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

Using Google Images can cost you thousands of dollars. No lawyer has ever been fired for saying “no” to a Facebook post. Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. A Jewel-Osco ad about Michael Jordan resulted in a decade-long lawsuit and millions of dollars in legal fees and settlements.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Content Marketing That Wins: Making Brands, Readers AND Google Happy from Steve Radick.

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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices. You too can use the same tactics used by Zappo’s !