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An Introduction to Vertical Social Networks

Buffer Social

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Many B2B companies build their social marketing strategy around LinkedIn.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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The Permanent Brand

Twist Image

Whether it was the inspiration of Nike 's simple sentiment of, "just do it" for the mass majority to get up off of the couch, put the Doritos down and take on some form of daily exercise, or Apple's ability to encourage us to "think different" by using technology to help us create and connect more to a greater society.

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Social media and journalism: how to effectively reach the public

Sprout Social

Perhaps that’s because over 50% of people rely on social as a news source. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Doing so means paying keen attention to seemingly small details of your profile and social bios.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

58% of mobile consumers have used their smartphone for shopping while in a retail space. 15% of time on mobile internet is spent on social networking websites. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. (Source: Chief Marketer ). Source: Microsoft ).