Social Media Strategery

article thumbnail

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

These are some of the go-to examples of “real-time marketing.” But for a brand with thousands of employees and with legal, marketing, and PR departments, even a 140 characters can easily get caught in a mess of red tape. Social Media #RTM big game commercial heinz hum real-time marketing social media super bowl'

Brands 110
article thumbnail

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How a New Communications Graduate Can Stand Out

Social Media Strategery

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. Most have a LinkedIn profile.

article thumbnail

You Become What You Measure

Social Media Strategery

.” Salmon points to police departments that judge effectiveness on arrests and schools that focus their efforts on increasing standardized test scores as examples of the unintended consequences of yielding decision-making to quantitative data. PR can and should serve a critical role in the integrated marketing mix. Will it stop?

Sysomos 134
article thumbnail

Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. The most common difference between the corporately funded labs and these examples?

Startup 50
article thumbnail

NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99
article thumbnail

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. The most outward facing examples are events geared toward Millenials and Gen-Xers, like the Fiery Stick Open ( [link] ). There are other examples too. It’s not too corporate.

Hotels 50